Good data quality is the foundation of your data solution’s success. It doesn’t matter if you have a great personality, build beautiful dashboards, or present engaging analysis – if your stakeholders stop trusting your data, they’ll stop trusting you.

Salesforce announced Monday that they’re buying Tableau for $15.7 billion. That news “rocked” the BI world. Tableau’s stock increased 33% with the news.

Tableau's stock has always been a fun one to watch. Despite its volatility, Tableau grew 220% higher since it went public back in May of 2013. For comparison, the S&P 500 grew 73% during that same time.

Analysis presentations are often treated like dashboards read out loud. The presenter will go through a series of slides, reading off facts such as “Impressions were up in July” or “Conversions remained steady.” This will bore the audience, who will inevitable check out and start looking at their phones, begging for a distraction.

Analysis presentations don’t have to be this way. These presentations are a unique opportunity to do something we often say we want to do with data – tell a story.

Tableau is the data viz tool I use the most and is one of the more popular products on the market. You’d think their stock would be a top performer. Well, you’d be mistaken. There’s another data viz company whose stock outperformed Tableau this year – and that company is Domo.